Climate change and Generation Zero : analysing the 50/50 campaign : a communication for social change approach
Noronha, Sandra
Date
2013Link to ePress publication:
http://www.unitec.ac.nz/epress/index.php/climate-change-and-generation-zero/Citation:
Noronha, S. (2013). Climate change and Generation Zero : analysing the 50/50 campaign : a communication for social change approach (Unitec ePress occasional and discussion paper series ; 2013/1). Unitec ePress. ISBN 9781927214039Permanent link to Research Bank record:
https://hdl.handle.net/10652/2690Abstract
Climate change does not respect national boundaries or distinguish between big and small polluters. It is one of the truly global problems humanity faces today. In spite of this, there is reluctance to believe in the existence of climate change even though the scientific consensus is that human influence bears much of the responsibility