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dc.contributor.authorRam, Shiu
dc.date.accessioned2013-06-21T03:09:27Z
dc.date.available2013-06-21T03:09:27Z
dc.date.issued2013en_NZ
dc.identifier.urihttps://hdl.handle.net/10652/2206
dc.description.abstractRESEARCH QUESTION: What benefits are organisations deriving from using data warehousing and data mining tools? This research was an attempt to find out the benefits that a sample of organisations are deriving by using data warehousing and data mining tools(software). Participants from eight organisations were interviewed to gather data that were analysed to find out the benefits that are being currently derived and those that could be derived in the future. Analyses of the gathered data indicated that most organisations are able to use the information from their data warehouses for marketing, decision making, financial planning, discovering trends, and product development. Some of the organisations could use the information for the purposes of fraud detection, loss prevention and knowing who their customers are. Benefits that the organisations would like derive by using data warehousing and data mining tools include: a single version of truth, greater insights into customer benefits, keep abreast of new developments, empower frontline staff by providing them with self-service tools which would enable them to analyse data and make decisions.en_NZ
dc.language.isoenen_NZ
dc.rightsAll rights reserveden_NZ
dc.subjectdata warehousesen_NZ
dc.subjectdata miningen_NZ
dc.subjectinformation resources managementen_NZ
dc.subjectmanagement information systemsen_NZ
dc.titleBenefits of using data warehousing and data mining toolsen_NZ
dc.typeMasters Dissertationen_NZ
dc.rights.holderAuthoren_NZ
thesis.degree.nameMaster of Computingen_NZ
thesis.degree.levelMastersen_NZ
thesis.degree.grantorUnitec Institute of Technologyen_NZ
dc.subject.marsden080109 Pattern Recognition and Data Miningen_NZ
dc.identifier.bibliographicCitationRam, S. (2013). Benefits of using data warehousing and data mining tools. An unpublished dissertation for the fulfilment of partial requirements of Master of Computing degree, Unitec Institute of Technology, New Zealand.
unitec.pages123en_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
unitec.advisor.principalManford, Chris
unitec.advisor.associatedDacey, Simon
unitec.institution.studyareaComputing
dc.identifier.wikidataQ112901304


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