Similarities in Developing Business Relationships in Collectivist Societies of Emerging Economies in China and India
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Authors
Bhat, Ravi
Zhu, Yunxia
Nel, Pieter
Zhu, Yunxia
Nel, Pieter
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2012
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Conference Contribution - Paper in Published Proceedings
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Keyword
relationship building
cross-cultural management
communication strategies
international business
cross-cultural management
communication strategies
international business
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Citation
Bhat, R., Zhu, Y., and Nel, P.S. (2012). Similarities in Developing Business Relationships in Collectivist Societies of Emerging Economies in China and India. Proceedings of the 1st International conference on Marketing in Emerging Markets. An agenda for the next decade. 15-16 December 2012. UNC Kenan- Flaglar Business School. Punjab Technical University, India. 15-16 December. pp 93-95.
Abstract
Relationship building has become increasingly important for cross-cultural management as many countries regularly do business across boarders. Current research findings in this regard have so far primarily focused on marketing relationships or based on cross-cultural dimensions. Given the importance of communication strategies for business relationship building, it is no wonder that relationship building attracts much study and speculation. The concept of business relationship, however is often discussed in terms of marketing relationships as a universal principal, and little
attention is given to comparing communication strategies for building relationships across cultures, and even less has been done to study this issue from culture specific and ethnographic
perspectives ...
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