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dc.contributor.authorBhat, Ravi
dc.contributor.authorZhu, Yunxia
dc.contributor.authorNel, Pieter
dc.date.accessioned2013-05-27T21:38:44Z
dc.date.available2013-05-27T21:38:44Z
dc.date.issued2012
dc.identifier.urihttps://hdl.handle.net/10652/2147
dc.description.abstractRelationship building has become increasingly important for cross-cultural management as many countries regularly do business across boarders. Current research findings in this regard have so far primarily focused on marketing relationships or based on cross-cultural dimensions. Given the importance of communication strategies for business relationship building, it is no wonder that relationship building attracts much study and speculation. The concept of business relationship, however is often discussed in terms of marketing relationships as a universal principal, and little attention is given to comparing communication strategies for building relationships across cultures, and even less has been done to study this issue from culture specific and ethnographic perspectives ...en_NZ
dc.language.isoenen_NZ
dc.subjectRelationship building cross-cultural management communication strategies international businessen_NZ
dc.titleSimilarities in Developing Business Relationships in Collectivist Societies of Emerging Economies in China and Indiaen_NZ
dc.typeConference Contribution - Paper in Published Proceedingsen_NZ
dc.rights.holderAuthorsen_NZ
dc.subject.marsden150308 International Businessen_NZ
dc.identifier.bibliographicCitationBhat, R., Zhu, Y., and Nel, P.S. (2012). Similarities in Developing Business Relationships in Collectivist Societies of Emerging Economies in China and India. Proceedings of the 1st International conference on Marketing in Emerging Markets. An agenda for the next decade. 15-16 December 2012. UNC Kenan- Flaglar Business School. Punjab Technical University, India. 15-16 December. pp 93-95.en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.conference.titleProceedings of the 1st International conference on Marketing in Emerging Markets. An agenda for the next decadeen_NZ
unitec.peerreviewedyesen_NZ
dc.contributor.affiliationUnitec Institute of Technologyen_NZ
dc.contributor.affiliationUniversity of Queenslanden_NZ
unitec.identifier.roms54604
unitec.institution.studyareaManagement and Marketing


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