‘Dearest beloved one, I need your assistance’: The rhetoric of spam mail
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Other Title
Authors
Viswamohan, Aysha Iqbal
Hadfield, Jill
Hadfield, Charles
Hadfield, Jill
Hadfield, Charles
Author ORCID Profiles (clickable)
Degree
Grantor
Date
2010-01
Supervisors
Type
Journal Article
Ngā Upoko Tukutuku (Māori subject headings)
Keyword
spam mail
junk mail
linguistic features
discourse strategies
register
cross-cultural awareness
rhetoric
junk mail
linguistic features
discourse strategies
register
cross-cultural awareness
rhetoric
ANZSRC Field of Research Code (2020)
Citation
Viswamohan, A., Hadfield, C., & Hadfield, J. (2010). ‘Dearest beloved one, I need your assistance’: The rhetoric of spam mail. ELT Journal 64(1), 85-94. doi: 10.1093/elt/ccp086
Abstract
The article offers an overview of strategies deployed by spammers in the Dearly beloved e-mail genre, analyzes the rhetoric of spam mail and considers its implications for teaching and research particularly into English as a lingua franca. Tactics use by spammers are appeal to instincts of greed, creation of a sense of drama and urgency, and appeal to the recipient's pity and enlisting sympathy. Others are creation of rapport, reassurance, cross-cultural glitches, or universal conmanship, and incongruous and unintentionally funny juxtapositions.
Publisher
Oxford University Press
Permanent link
Link to ePress publication
DOI
10.1093/elt/ccp086
Copyright holder
Authors
Copyright notice
This is a pre-copy-editing, author-produced PDF of an article accepted for publication in the ELT Journal following peer review. The definitive publisher-authenticated version is available online at: http://eltj.oxfordjournals.org/content/64/1/85.full.pdf+html