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dc.contributor.authorDavis, Robert
dc.date.accessioned2011-11-16T23:18:12Z
dc.date.available2011-11-16T23:18:12Z
dc.date.issued2010
dc.identifier.issn1470-949X
dc.identifier.urihttps://hdl.handle.net/10652/1719
dc.description.abstractConsumers use mobile commerce services to hedonically experience ‘fun’. This research explores what consumer-oriented service strategies have been adopted to enhance the fun experience. This research is a case study using grounded theory to develop the conceptual model, represented by 15 propositions, suggesting that attention be focused in three areas; content, social and self orientations. The first, relates to the way in which the service is constructed or the service content orientation. Secondly, the personal nature of the medium focuses attention on the consumer’s social orientation. Finally, the consumers’ self orientation. Managerial and research implications are discussed.en_NZ
dc.language.isoenen_NZ
dc.publisherInderscience Publishersen_NZ
dc.relation.urihttp://www.inderscience.com/info/inarticle.php?artid=30518en_NZ
dc.rightsThis is an online version of an article published in the International Journal of Mobile Communications. The final paywall version is available from Inderscience Publishers at http://www.inderscience.com/info/inarticle.php?artid=30518en_NZ
dc.subjectfunen_NZ
dc.subjecthedonicen_NZ
dc.subjectmobile commerceen_NZ
dc.subjectconceptualen_NZ
dc.subjectcase studiesen_NZ
dc.subjectmobile communicationen_NZ
dc.titleConceptualising fun in mobile commerce environmentsen_NZ
dc.typeJournal Articleen_NZ
dc.rights.holderInderscience Publishersen_NZ
dc.identifier.doi10.1504/IJMC.2010.030518en_NZ
dc.subject.marsden150501 Consumer-Oriented Product or Service Developmenten_NZ
dc.identifier.bibliographicCitationDavis, R. (2010). Conceptualising fun in mobile commerce environments. International Journal of Mobile Communications, 8(1), 21-40. doi: 10.1504/IJMC.2010.030518en_NZ
unitec.institutionUnitec Institute of Technologyen_NZ
unitec.publication.spage21en_NZ
unitec.publication.lpage40en_NZ
unitec.publication.volume8en_NZ
unitec.publication.titleInternational Journal of Mobile Communicationsen_NZ
unitec.peerreviewedyesen_NZ
unitec.identifier.roms50875
unitec.institution.studyareaManagement and Marketing


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