Browsing Management and Marketing Journal Articles by Collaborator "Auckland University of Technology"

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Branding, ingredients and nutrition information: consumer liking of a healthier snack

Yan, Mary; Brown, D.; Parsons, A.; Whalley, Gillian; Hamid, N.; Kantono, K.; Donaldson, B.; Rush, E. (Canadian Center of Science and Education, 2015-08-19)

Taste appeal, sustainable ingredients and valid health claims are challenges for successful marketing of healthier food products. This study was designed to compare the effects of branding, ingredients and nutrition ...
Innovative food packaging, food quality and safety, and consumer perspectives

Yan, Mary; Hsieh, Sally; Ricacho, Norberto (MDPI (Multidisciplinary Digital Publishing Institute), 2022-04-12)

Packaging is an integral part of the food industry associated with food quality and safety including food shelf life, and communications from the marketing perspective. Traditional food packaging provides the protection ...