Browsing Management and Marketing Conference Papers by Subject "effectiveness"
Now showing items 1-2 of 2
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The influence of culture and product consumption purpose on advertising effectiveness
(Australian & New Zealand Marketing Academy, 2000-12)Consumers are accustomed to the value systems, beliefs and perception processes in the particular cultures in which they grow up. Thus a necessary prerequisite to develop successful global advertising campaigns is for ... -
The use of e-recruiting methods: are they in a vogue and effective? Some views
(2007)Previously a person applied for a job using the traditional method of sending a posted résumé which took days if not weeks to return with an answer. Times have changed and the era of electronic recruitment is alive and ...