Browsing Management and Marketing Conference Papers by Collaborator "University of Auckland"
Now showing items 1-4 of 4
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A Comparison of Online and Offline Gender and Goal-Directed Shopping Online
(2013)The aim of this paper is to model the effect of the consumers’ perceptions of their offline and online gendered behaviour on online utilitarian shopping motivation and purchase intentions. We propose that when consumers ... -
Innovative models and partnership contribution for sustainable economic growth
(Toi Ohomai Institute of Technology, 2020-11)Unlocking the potential of New Zealand’s knowledge base, its people and diverse resources will be vital in realising socio-economic and environmental benefits for Aotearoa, New Zealand. This small nation has the potential ... -
Reducing youth advantage through ‘Education for Enterprise’ : the case of Ngā Kākano School
(2015-12)The case study details the journey of a high school that embarked on a path to engage all of its students in 'Education for Enterprise' (E4E) as a curriculum foundation to help its students achieve educational outcomes ... -
Reducing youth disadvantage through 'Education for Enterprise' : a case study of Ngā Kākano School
(2014)In developed countries, the education divide between students with access and those without access to elite education providers has deepened. Students who have limited access to ‘elite’ education are at risk of joining a ...
