• Conceptualizing brand consumption in social media community 

      Davis, Robert; Piven, I.; Breazeale, M. (Academic Conferences and Publishing International Limited, 2014-07)
      The emergence of social media is challenging the conceptualization of the brand. This paper develops a conceptual model of the consumption of brands in Social Media Community (SMC). The research triangulates a social media ...
    • Innovative models and partnership contribution for sustainable economic growth 

      Airehrour, David; Cherrington, M.; Dunn, I.; Lu, J.; Cameron-Brown, D.; Stokes, K. (Toi Ohomai Institute of Technology, 2020-11)
      Unlocking the potential of New Zealand’s knowledge base, its people and diverse resources will be vital in realising socio-economic and environmental benefits for Aotearoa, New Zealand. This small nation has the potential ...

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