Browsing Management and Marketing Conference Papers by Subject "150308 International Business"
Now showing items 1-6 of 6
-
The influence of employees' perceptions on business strategy of small and medium-sized enterprises
(Global Business and Technology Association, 2015-07)The purpose of this research is to understand the influence of employees’ perceptions about business strategy in order to identify the factors that contribute to a successful strategy. The research also examines employees’ ... -
Managerial issues in the global business environment
(Australian & New Zealand Marketing Academy, 2000-12)It is becoming passé to say business world is going global. Globalisation is wide spread and is an ongoing phenomenon. The key factors driving the globalisation process are Foreign Direct Investment, falling international ... -
Perceptions on Business Strategy of Small and Medium-Sized Enterprises. Paper delivered at the Auckland, New Zealand
(World Business and Economics Research Conference (WBER) 2014, 2014)The purpose of this paper is to examine how the perceptions of employees could have an influence in business strategy. This paper critically reviews the literature pertaining to perceptions and attitudes. Perception involves ... -
Similarities in Developing Business Relationships in Collectivist Societies of Emerging Economies in China and India
(2012)Relationship building has become increasingly important for cross-cultural management as many countries regularly do business across boarders. Current research findings in this regard have so far primarily focused on ... -
SME brand management : a lack of business skills, financial support and human resources
(World Business, Finance and Management Conference (WBFAMC), 2015-12)Brand management is a means to building a strong brand and enhancing business performance. This research project aimed to investigate how brand management is exercised in SMEs in Laos especially in the handicrafts sector ... -
A study of the key cultural selection criteria that New Zealand selection managers use to select staff for overseas assignments
(2015-02)Choosing the appropriate expatriate selection criteria is essential for those organisations that send staff overseas to work on assignments. This is extremely important in regards to the expatriate’s capability of adapting ...