Browsing Management and Marketing Conference Papers by Collaborator "Unitec Institute of Technology"
Now showing items 21-40 of 79
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Exploring the drivers of entrepreneurship in Indian migrants to New Zealand. An enquiry into the personal, labour market and economic factors prompting entrepreneurial behaviours
(2011)This study examines the factors prompting Indian immigrants to become entrepreneurs in New Zealand. The study defines an entrepreneur as someone who has a business and employs at least one employee. Using this definition, ... -
Exploring the reasons for significant turnover in the recruitment Industry in NZ and suggested retention factors
(2015-02)New Zealand Recruitment market started growing from the early 80’s, hiring talents locally as well as hiring internationally. In a quest for talent with the right industry mix, recruitment consultants work tirelessly to ... -
From recycling to regeneration: lessons WITH exemplary green enterprise
(International Council for Small Business (ICSB, 2014)The paper reports the progress on the launch of a project designed to empower a multi-disciplinary faculty of students and teachers to identify and implement practical actions towards improving environmental sustainability ... -
The future of organizational design
(2014-02)To build anything to an excellent standard demands first we clearly see in mind how to build it to an excellent standard. That is the quality with which we build anything which again depends on the quality of our design ... -
Getting women on boards
(2014)In recent decades there has been on-going discussion around the world regarding the gender mix on company boards and what if anything should be done to increase the number of women appointed to directorships. Generally, ... -
“Got any piggy sound effects? Always amusing. Oink moo quak”: Exploring consumer interactivity in response to campaigns coupling ubiquitous media
(Department of Management, College of Business and Economics, University of Canterbury, 2010-01-01)Consumers use mobile phones to interact with media related content. We explore their interactive response with radio content using the LOOP model that defines interactivity as: synchronicity, two-way dialogue, contingency, ... -
How can Lao state-owned commercial banks sustain a competitive advantage through improving service quality?
(2016)In today’s highly competitive business environment, service quality has become an imperative element for State-owned commercial banks (SOCBs) in Laos to improve in order to enhance customer satisfaction, customer loyalty ... -
HR practitioners’ contribution to business excellence: results spanning a quarter of a century in New Zealand
(Global Business and Technology Association (GBATA) is publishing partner with EBSCO Publishing., 2013)Competent managers and human resource (HR) practitioners play a pivotal role in the success of any business. This includes a variety of business functions that ought to he identified and managed to add value to the bottom-line ... -
HRM in relation to employee motivation and job performance in the hospitality industry
(International Business Conference (IBC), 2015-12)The hospitality industry refers to organisations that provide accommodation and food services for people when they travel. The hospitality industry is also known as a “people business”. The hotels and catering organisations ... -
Immigrant entrepreneurs and their perceived success in small retail businesses : preliminary New Zealand findings
(World Business Institute, 2016-02)As international migration continues to be a significant force in globalization, some migrants are forced by circumstances to migrate. Others are attracted by the prospects of greater economic, social, and educational ... -
Immigrant entrepreneurs in Malaysia : an exploratory study on their business success and prospects in small retail business
(Australian Centre for Entrepreneurship, Research Exchange, Queensland University of Technology, 2016-02)It is commonly agreed that international migration is as old as human history. International migration also continues to define and reshape nations as well as affecting the culture and daily life of many people. While it ... -
Impact of customer reviews on key experience variables of satisfaction and loyalty in the context of online shopping
(2016-12)As customers continuously migrate towards online shopping, there is an increasingly urgent need for businesses to adapt, by first understanding how key experiences shape the satisfaction and loyalty of online shoppers. We ... -
The influence of culture and product consumption purpose on advertising effectiveness
(Australian & New Zealand Marketing Academy, 2000-12)Consumers are accustomed to the value systems, beliefs and perception processes in the particular cultures in which they grow up. Thus a necessary prerequisite to develop successful global advertising campaigns is for ... -
The influence of employees' perceptions on business strategy of small and medium-sized enterprises
(Global Business and Technology Association, 2015-07)The purpose of this research is to understand the influence of employees’ perceptions about business strategy in order to identify the factors that contribute to a successful strategy. The research also examines employees’ ... -
Innovative models and partnership contribution for sustainable economic growth
(Toi Ohomai Institute of Technology, 2020-11)Unlocking the potential of New Zealand’s knowledge base, its people and diverse resources will be vital in realising socio-economic and environmental benefits for Aotearoa, New Zealand. This small nation has the potential ... -
International human resource management in the context of human capital of multi-national organizations in Laos
(Global Business and Technology Association, 2010-07)Human resources is one of the key assets of organizations at both national and international levels and suggests that it becomes more complex once an organization is operating across borders. This research project was ... -
Logistics: Operational interdependencies for food supply chain resilience
(2021-11)RESEARCH QUESTION What are the logistics operational interdependencies that support food supply chain resilience in disaster prone regions? Introduction Literature review Research methodology Analysis: ... -
The loop model : modeling consumer interactivity in campaigns coupling simultaneous media
(American Academy of Advertising, 2013)Based on the responses of 506 consumers, this research models the consumers’ experience of interactivity when interacting with campaigns simultaneously coupling the ubiquitous mobile channel with other channels of response. ... -
Management Development Practices in New Zealand: Some Longitudinal Comparisons between 2007 and 2011
(2012)The core research question is whether there are differences between management development (MD) activities for a sample of private sector organisations in New Zealand (NZ) on a comparative basis for 2007 and 2011 as it is ...