The three R's of the success case model - Recruitment, response, rigour

Abstract

An argument against employment of the Success Case Study methodology is that it promotes optimistic and potentially uncritical findings. This paper advances that in the authors’ experiences the latter has been substantially disconfirmed in terms of rigour and, additionally, the approach has offered considerable advantages for entry, recruitment and openness of respondents. Three ‘success’ case study examples illustrate the design adopted by the authors, the benefits linked to the methodology including the rigour associated with findings.