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    Factors that affect students’ decision making on buying computers: online or in retail shops

    Li, Peng

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    Peng Li MComp.pdf (1021.Kb)
    Date
    2010
    Citation:
    Li, P. (2010). Factors that affect students’ decision making on buying computers: online or in retail shops. Dissertation submitted in partial fulfilment of the requirements of the degree of Master of Computing, Unitec New Zealand.
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/1449
    Abstract
    RESEARCH QUESTIONS: 1. What are the factors that influence decisions on whether to purchase computers online or at a physical store? 2. Are there any aspects of the results of this study that can be involved in future research? 3. How do the findings of this report compare with the findings of previous work? With new wireless technology constantly being developed, online shopping is increasingly common nowadays. People can search for and buy products online much more conveniently and efficiently than shopping in retail stores. In fact, the number of people who choose online shopping is continuously increasing. This dissertation is concerned with the factors that affect students‟ decision making as to whether to buy products online or in retail shops. This research uses mixed methodology, which includes quantitative and qualitative methods, and the information has been collected by survey and interview. A total of 92 students responded to the survey and 9 students were interviewed. The information gathered in the research is analysed in comparison with relevant literature. Some key factors were defined by reviewing relevant literature: including price, convenience, efficiency, safety, product range and service. These factors provide a structure to research in this dissertation and enable some new factors to be found.
    Keywords:
    online shopping, decision making, consumer behaviour, students, purchase of computers, ecommerce
    ANZSRC Field of Research:
    150501 Consumer-Oriented Product or Service Development
    Degree:
    Master of Computing, Unitec Institute of Technology
    Supervisors:
    Kolahi, Samad; Muller, Logan
    Copyright Holder:
    Author

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    All rights reserved
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    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use. These documents or images may be used for research or private study purposes. Whether they can be used for any other purpose depends upon the Copyright Notice above. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
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    • Computing Dissertations and Theses [90]

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