Browsing Management and Marketing by Type of Research "Conference Contribution - Paper in Published Proceedings"
Now showing items 1-20 of 48
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Are higher education institutions delivering customer satisfaction?
(Australian and New Zealand Academy of Management (ANZAM), 2015-12)Higher education institutions are realising the importance of a customer centred approach to survival in the face of increased domestic competition and the globalisation of higher education. The objective of the study is ... -
Assessing the implementation of a turnaround management strategy in a water board
(2014)The research focused on assessing implementation of the turnaround management strategies in a water board. The location of the research was a water board located in the economic heart of South Africa, Rand Water. The ... -
Attributes associated with customer satisfaction in fine dining restaurants and their ‘Zones of tolerance’
(2012)This study identifies the attributes of fine dining restaurants that are associated with customers expressing satisfaction with fine dining restaurants. Data was gathered using an online questionnaire. The sampling frame ... -
Back to the future : business workplace competencies revisited
(New Zealand Association for Cooperative Education (NZACE), 2019-04)Higher education has a responsibility to consider the development of generic competencies in students to enable them to transfer tertiary learning to meet the changing demands of the workplace when they graduate (Quek, ... -
A Comparison of Online and Offline Gender and Goal-Directed Shopping Online
(2013)The aim of this paper is to model the effect of the consumers’ perceptions of their offline and online gendered behaviour on online utilitarian shopping motivation and purchase intentions. We propose that when consumers ... -
Conceptualizing brand consumption in social media community
(Academic Conferences and Publishing International Limited, 2014-07)The emergence of social media is challenging the conceptualization of the brand. This paper develops a conceptual model of the consumption of brands in Social Media Community (SMC). The research triangulates a social media ... -
Critical Chain project management : a case study in software Industry
(International Academy of Science, Technology, Engineering and Management (IASTEM), 2018-12)Critical Chain Project Management (CCPM) has been a controversial topic with extreme opinions on its merits. This is in turn partly due to dominance of theoretical debates in CCPM literature as opposed to empirical evidence ... -
Developing a Conceptual Business Model for a Sustainable Eco-System.
(Australian and New Zealand Academy of Management, 2014)The paper focuses on developing a strategic financial business model for the purpose of creating a sustainable forest ecosystem for CUE Haven, a farmland property located at Kaipara north of Auckland. The paper commences ... -
A dichotomy : conservation and tourism
(International Federation of Landscape Architects (IFLA), 2013)An investigation into the complex relationship that exists between conservation and tourism territories from a landscape based perspective.Trials were performed on the Muriwai Gannet Colony, Otakamiro Headland,West ... -
Effective motivation practices that could enhance employee performance in the mining industry
(Australian and New Zealand Academy of Management (ANZAM), 2015-12)HR is the most important resources in any organisation. The goals of the company are: increase profitability, enhance quality and innovation; in contrast with the objectives of employees: increasing wages and improving ... -
The existence of the glass ceiling and the impact on the participation of female executives in the Vietnamese banking sector
(International Business Conference (IBC), 2015-12)The glass ceiling is a multifaceted phenomenon because it is the cause and effect of multiple factors. Vietnam is a developing nation and their cultural perceptions toward gender equality have had substantial impact on ... -
Exploring the drivers of entrepreneurship in Indian migrants to New Zealand. An enquiry into the personal, labour market and economic factors prompting entrepreneurial behaviours
(2011)This study examines the factors prompting Indian immigrants to become entrepreneurs in New Zealand. The study defines an entrepreneur as someone who has a business and employs at least one employee. Using this definition, ... -
“Got any piggy sound effects? Always amusing. Oink moo quak”: Exploring consumer interactivity in response to campaigns coupling ubiquitous media
(Department of Management, College of Business and Economics, University of Canterbury, 2010-01-01)Consumers use mobile phones to interact with media related content. We explore their interactive response with radio content using the LOOP model that defines interactivity as: synchronicity, two-way dialogue, contingency, ... -
HR practitioners’ contribution to business excellence: results spanning a quarter of a century in New Zealand
(Global Business and Technology Association (GBATA) is publishing partner with EBSCO Publishing., 2013)Competent managers and human resource (HR) practitioners play a pivotal role in the success of any business. This includes a variety of business functions that ought to he identified and managed to add value to the bottom-line ... -
HRM in relation to employee motivation and job performance in the hospitality industry
(International Business Conference (IBC), 2015-12)The hospitality industry refers to organisations that provide accommodation and food services for people when they travel. The hospitality industry is also known as a “people business”. The hotels and catering organisations ... -
Immigrant entrepreneurs and their perceived success in small retail businesses : preliminary New Zealand findings
(World Business Institute, 2016-02)As international migration continues to be a significant force in globalization, some migrants are forced by circumstances to migrate. Others are attracted by the prospects of greater economic, social, and educational ... -
Immigrant entrepreneurs in Malaysia : an exploratory study on their business success and prospects in small retail business
(Australian Centre for Entrepreneurship, Research Exchange, Queensland University of Technology, 2016-02)It is commonly agreed that international migration is as old as human history. International migration also continues to define and reshape nations as well as affecting the culture and daily life of many people. While it ... -
The influence of culture and product consumption purpose on advertising effectiveness
(Australian & New Zealand Marketing Academy, 2000-12)Consumers are accustomed to the value systems, beliefs and perception processes in the particular cultures in which they grow up. Thus a necessary prerequisite to develop successful global advertising campaigns is for ... -
The influence of employees' perceptions on business strategy of small and medium-sized enterprises
(Global Business and Technology Association, 2015-07)The purpose of this research is to understand the influence of employees’ perceptions about business strategy in order to identify the factors that contribute to a successful strategy. The research also examines employees’ ... -
Innovative models and partnership contribution for sustainable economic growth
(Toi Ohomai Institute of Technology, 2020-11)Unlocking the potential of New Zealand’s knowledge base, its people and diverse resources will be vital in realising socio-economic and environmental benefits for Aotearoa, New Zealand. This small nation has the potential ...
