The impact of mobile devices on SMEs in Auckland, New Zealand

Abstract

Business is selling goods and services to customers (Thefreedictionary, 2008). Wholesale Small and Medium Enterprises (SMEs) are doing business and having the latest information is very important for their business. The ones that have the latest information will get the latest products and will increase their market share. Mobile devices provide data transfer ability and allow immediate access anywhere and anytime. Mobile devices are becoming important for communication in their business. This research investigated the impact of mobile devices on SMEs in Auckland, New Zealand (NZ). Data was gathered by interview. Fifteen SMEs were invited to interview. Thirteen participants in eight SMEs agreed to be interviewees. The findings of the interviews pointed out that most SMEs were using mobile devices for communication and most SMEs were using Bluetooth for data transfer. This study may help SMEs to appreciate the role of mobile devices as important communication tools in their business. The study findings may be useful for manufacturers and application developers to target mobile devices especially for SMEs market.