• Login
    View Item 
    •   Research Bank Home
    • Unitec Institute of Technology
    • Study Areas
    • Management and Marketing
    • Management and Marketing Dissertations and Theses
    • View Item
    •   Research Bank Home
    • Unitec Institute of Technology
    • Study Areas
    • Management and Marketing
    • Management and Marketing Dissertations and Theses
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The use of strategic alliances as an instrument for rapid growth, by New Zealand based questor companies

    Soares, Bernadette

    Thumbnail
    Share
    View fulltext online
    fulltext.pdf (324.7Kb)
    Date
    2007
    Citation:
    Soares, B. (2007). The use of strategic alliances as an instrument for rapid growth, by New Zealand based questor companies. Unpublished thesis submitted in partial fulfillment of the degree of Master of Business Innovation and Entrepreneurship, Unitec New Zealand, New Zealand.
    Permanent link to Research Bank record:
    https://hdl.handle.net/10652/1251
    Abstract
    Businesses in New Zealand are often constrained by the small domestic market, distance from major markets and access to capital, all of which serve as impediments to growth. Consequently New Zealand has a high percentage of small to medium enterprises (SMEs’) that remain small and fail to realize their growth potential. Alliances have become a core element of today’s business strategies in competing for a market leadership position. This study relates to the use of strategic alliances as an instrument for rapid growth by New Zealand based design led companies (questors). This study examined the experiences of a small number of such companies in relation to their use of strategic alliances. By identifying concepts that positively or adversely affect the likelihood of success of such alliances it is hoped that future questors can benefit from theses findings when developing their own growth strategies. The research approach was to undertake a literature review of the wider topic and postulate a conceptual framework that identifies a number of concepts that are likely to affect success. Validation of the conceptual framework was derived from case studies of questor companies that use or have successfully used strategic alliances as mechanisms to globalize their businesses. The qualitative technique of semi-structured in-depth interviews was used to gather primary data in response to the research questions. This research indicates that the key contributor to the success or failure of alliances is whether all the parties will benefit equitably from the venture and the relative strategic importance of the alliance to the stakeholders. This finding validates and extends on the study conducted by Sengupta, Castaldi, & Silverman (2005). A new finding of special relevance to New Zealand business was that being design led was crucial to attracting the best alliance partners. Strategic alliances are not a panacea for every company and every situation. However through strategic alliances, companies can improve their competitive positioning, gain entry to new markets, supplement critical skills, and share the risk and cost of major development projects. This study highlights the benefits of taking a long term strategic approach to the formation of alliances.
    Keywords:
    small and medium-sized enterprises (SMEs), strategic alliances, questors
    ANZSRC Field of Research:
    Commerce, Management, Tourism and Services (350000)
    Degree:
    Master of Business Innovation and Entrepreneurship (School of Business), Unitec Institute of Technology
    Supervisors:
    Simpson, Ken; Prebble, Dean
    Copyright Holder:
    Author

    Copyright Notice:
    All rights reserved
    Rights:
    This digital work is protected by copyright. It may be consulted by you, provided you comply with the provisions of the Act and the following conditions of use. These documents or images may be used for research or private study purposes. Whether they can be used for any other purpose depends upon the Copyright Notice above. You will recognise the author's and publishers rights and give due acknowledgement where appropriate.
    Metadata
    Show detailed record
    This item appears in
    • Management and Marketing Dissertations and Theses [86]

    Te Pūkenga

    Research Bank is part of Te Pūkenga - New Zealand Institute of Skills and Technology

    • About Te Pūkenga
    • Privacy Notice

    Copyright ©2022 Te Pūkenga

    Usage

    Downloads, last 12 months
    106
     
     

    Usage Statistics

    For this itemFor the Research Bank

    Share

    About

    About Research BankContact us

    Help for authors  

    How to add research

    Register for updates  

    LoginRegister

    Browse Research Bank  

    EverywhereInstitutionsStudy AreaAuthorDateSubjectTitleType of researchSupervisorCollaboratorThis CollectionStudy AreaAuthorDateSubjectTitleType of researchSupervisorCollaborator

    Te Pūkenga

    Research Bank is part of Te Pūkenga - New Zealand Institute of Skills and Technology

    • About Te Pūkenga
    • Privacy Notice

    Copyright ©2022 Te Pūkenga