Management and Marketing Journal Articles
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Item Innovative food packaging, food quality and safety, and consumer perspectives(MDPI (Multidisciplinary Digital Publishing Institute), 2022-04-12) Yan, Mary; Hsieh, Sally; Ricacho, Norberto; Unitec Institute of Technology; Auckland University of TechnologyPackaging is an integral part of the food industry associated with food quality and safety including food shelf life, and communications from the marketing perspective. Traditional food packaging provides the protection of food from damage and storage of food products until being consumed. Packaging also presents branding and nutritional information and promotes marketing. Over the past decades, plastic films were employed as a barrier to keep food stuffs safe from heat, moisture, microorganisms, dust, and dirt particles. Recent advancements have incorporated additional functionalities in barrier films to enhance the shelf life of food, such as active packaging and intelligent packaging. In addition, consumer perception has influences on packaging materials and designs. The current trend of consumers pursuing environmental-friendly packaging is increased. With the progress of applied technologies in the food sector, sustainable packaging has been emerging in response to consumer preferences and environmental obligations. This paper reviews the importance of food packaging in relation to food quality and safety; the development and applications of advanced smart, active, and intelligent packaging systems, and the properties of an oxygen barrier. The advantages and disadvantages of these packaging are discussed. Consumer perceptions regarding environmental-friendly packaging that could be applied in the food industry are also discussed.Item Comparative evidence of two cities on cross-border entrepreneurs and their business success : Auckland and Kuala Lumpur(Canadian Center of Science and Education (CCSE), 2019-04-29) Nel, Pieter; Abdullah, M.A.; Unitec Institute of Technology; International Islamic University MalaysiaCross-border entrepreneurs in small business are increasingly redefining and reshaping nations. Comparative evidence in literature of cross border entrepreneurs has been almost non-existent hence filling a significant vacuum in the literature. The purpose of this research is firstly, to compare and contrast the effects of business issues on business success between two cities of Auckland, New Zealand and Kuala Lumpur, Malaysia. This research employs a mixture of both qualitative and quantitative methods. Quantitative data is obtained from primary data that is secured by a survey carried out on immigrant entrepreneurs of small retail business in Auckland and Kuala Lumpur. To enable the study to explore the dimensions with respect to the underlying items, exploratory factor analysis (EFA) and confirmatory factor are conducted using AMOS before a structural model is developed and tested. The research finds that there are factors that positively contribute to the business success of cross-border entrepreneurs in Auckland and Kuala Lumpur. The analysis of the structural paths shows a significant relationship between the business issues and business success in both cities. Thus, cross border entrepreneurs can be a great source of employment generation, innovation and future impetus for the economic growth of these respective cities.Item Critical chain project management : a case study in the software industry(IRAJ International Journals a unit of the Institute of Research and Journals (IRAJ), 2019-03) Mirzaei, Maryam; Mabin, V.J.; Unitec Institute of Technology; Victoria University of WellingtonCritical Chain Project Management (CCPM) has been a controversial topic with extreme opinions on its merits. This is in turn partly due to dominance of theoretical debates in CCPM literature as opposed to empirical evidence and cases studies. This paper presents the findings of a case study research in software industry. Multiple semi-structured interviews and project documents were used. The paper provides insight into pre-requisites and practicalities of CCPM application such as accommodating iterative loops and reciprocal dependencies. The findings also provide some perspectives into current debates in CCPM literature concerning uncertainty, buffer sizing and dealing with large projects.Item Head, heart, and gut in decision making : development of a multiple brain preference questionnaire(SAGE, 2019-01-01) Soosalu, G.; Henwood, Suzanne; Deo, Arun; Unitec Institute of Technology; mBIT International (Victoria, Australia); mBraining4Success (Auckland, N.Z.)There is a growing body of literature that supports the idea that decision making involves not only cognition, but also emotion and intuition. However, following extant “dual-process” decision theories, the emotional and intuitive aspects of decision making have predominantly been considered as one “experiential” entity. The purpose of this article is to review the neurological evidence for a three-factor model of head, heart, and gut aspects of embodied cognition in decision making and to report on a study carried out to design and validate a psychometric instrument that measures decision-making preferences across three separable interoceptive components, representing the complex, functional, and adaptive neural networks (or “brains”) of head (analytical/cognitive), heart (emotional/affective), and gut (intuition). Development and validation of the Multiple Brain Preference Questionnaire (MBPQ) instrument was carried out in three phases. Translational validity was assessed using content and face validity. Construct validity was undertaken via exploratory factor analysis of the results from the use of the instrument with 301 subjects from a global sampling, and reliability tests were performed using internal consistency and test–retest analysis. Results confirmed extraction of three factors (head, heart, and gut) was appropriate and reliability analysis showed the MBPQ to be both valid and reliable. Applications of the tool to coaching and leadership are suggested.Item Human capital in the banking sector : cross cultural definition(Faculty of Management Studies and Commerce, University of Jaffna, 2018-12-01) Perera, Ahesha; Unitec Institute of TechnologyBusinesses around the world proclaim their employees as being the corporation’s most valuable resource. The field of human capital (HC) is not a new one and, studies focussing specifically on HC and its importance to organisations have been published in the academic press for several decades (Amit & Zott, 2001; Barney & Wright, 1998; Otoo & Mishra, 2018; Wernerfelt, 1984). However, despite continuous research attention, HC remains underdeveloped and an under- researched concept (Gambardella, Panico, & Valentini, 2015; Lewis & Heckman, 2006; McDonnell, 2011). Specially, there is an absence of uniformity in the meanings of term human capital, thus, this exploratory research inquired from those who make use of the concept to define it. Research methods will include interviews with 10 banks in Sri Lanka and New Zealand and secondary sources. Data analysis was carried out using content analysis. The findings revealed that there is a greater likelihood of banks in both countries defined the term HC in a similar way to a greater extent though the differences exist. The findings further, offered an insight for future investigations on how the definition of a developing country differ from that of a developed country.