Business Dissertations and Theses

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    A case study of sustainable business model innovation: Bridging the ideation-implementation gap in the New Zealand tertiary education sector
    (2023) Kininmonth, Anne Marie; Southern Institute of Technology (Invercargill, N.Z.), Te Pūkenga
    Sustainable Business Model Innovation (SBMI) is a nascent concept with few case studies, a paucity of research applied to some contexts and underexplored advantages and challenges. The purpose of this qualitative case study was to develop theory on how to accelerate SBMI and bridge the ideation-implementation gap by assessing the processes employed within the Tertiary Education Sector (TES) and Tertiary Education Organisations (TEOs) in New Zealand, and by exploring the associated barriers and drivers that enable and inhibit innovating the business model for sustainability. Senior managers and staff involved in implementing sustainability at their respective TEOs were interviewed, and secondary data sources were used. Using thematic and comparative analyses, six themes were identified: (1) existing knowledge and awareness, (2) innovating toward sustainability, (3) organisational structure and leadership, (4) resourcing sustainability, (5) measuring sustainability, and (6) external impacts on sustainability. The six themes revealed several conditions, considerations, and influencing factors that affect the acceleration of SBMI and bridging the gap between ideation and implementation. These include a broadening and diverse understanding of sustainability, culture and individual values, TEO structure, strategic frameworks, planning and policies, locally driven development meeting regional needs, technological solutions, top-level management support, transparent and simple decision-making processes, investment in skills, sufficient and easily accessible resourcing tools to communicate, monitor and assess progress, legislation, government policies, market conditions, and the Sustainable Development Goals. Future research is required to provide more guidance on how organisations and decision-makers can leverage SBMI in the TES, on how to further conceptualise, design, and implement SBMI, and regarding the inclusion of more stakeholders and technologies.
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    The impacts of internal marketing: A case study of a New Zealand enterprise
    (2022) Schio, Luciana; Southern Institute of Technology (Invercargill, N.Z.)
    RESEARCH QUESTION What are the impacts of Internal marketing in a hospitality company in New Zealand? ABSTRACT Internal marketing (IM) is a contemporary concept that brings the marketing tools to the internal environment treating the employee as clients to promote the organisation's mission, culture and strategy. The purpose is to sell the business towards the employees, so they feel more engaged, brand-aware, and consequently, satisfied and motivated. The research seeks to explore the impacts of internal marketing in the hospitality business in New Zealand. Through a mixed-methods exploratory case study design, the theme is investigated from managers' and employees’ perspectives. The results illustrate that the internal marketing impacts are mainly employee satisfaction, motivation, and performance. They are examined and how it could benefit the company and improve business performance in the external market. The findings support that business culture and values are essential to job satisfaction and are part of the internal marketing approach. Furthermore, the results recognised organisation support, training and development and internal communication as the most important internal marketing practices that influence and impact satisfaction. This paper contributes to the industry helping companies with new perceptions and how to manage their people in favour of the business. The field of the research could be expanded in how the marketing concept can be used internally with the employees, impacting their satisfaction and engagement, consequently, in quality service and business performance.
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    Young women’s perceptions of sustainable menstrual products
    (2021) Spencer, Josephine
    Sustainable menstrual products are not new technology but have been slow to become popular especially with young women. The way that information about sustainable menstrual products is presented to young women promotes uptake yet does not necessarily mean usage. The purpose of this study is to find out how young women perceive sustainable menstrual products and how their knowledge, or lack of, affects their product choices. The findings taken from an online questionnaire showed a low likelihood of uptake of the sustainable menstrual products due to lack of knowledge. From a thematic analysis taken from a focus group of young women showed that there was a lot of uncertainty, nervousness, and lack of confidence. The major findings from this study were the need for training and education about the products that are available for young women. This helps them make a well-balanced and well-informed decision about their choice of product. A general conclusion is that there is a gap in young women’s knowledge about sustainable menstrual products, instruction on how to use them and where to get them. A recommendation for this study is to extend the focus groups to all years groups at the chosen high school to see there are any patterns or commonalities throughout the different age groups.
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    The factors influencing brand loyalty in purchasing pet food in New Zealand
    (2022) Roshan, Kodagoda Arachchige Lalantha
    Pet ownership is becoming popular throughout the world and hence the pet food industry has been growing. New Zealand’s contribution to the global pet food industry is significant as the country has the second-highest proportion of households with pets in the world. The purpose of this study was to explore the factors that build brand loyalty among pet (Cat and Dog) food customers in New Zealand. For this, the objectives of this research were to: identify the factors that determine the decision-making process in purchasing pet food; understand the contribution of communication mix in building brand loyalty; and analyse the factors of switching pet food brands. The study employed a mixed-method approach to collect data from the study participants; survey questionnaires and semi-structured interviews were used. A total of 123 valid survey questionnaires were collected from the participants and four interviews were conducted in Invercargill. The results revealed that the majority (69%) of New Zealand pet owners are women and cats are the most popular pets. The brand image is the most important factor among pet food customers when purchasing pet food and in switching pet food brands. The research also identified that price, product availability, family/friend recommendations, and online reviews are other key determinants when making a purchase decision and switching current brands. Lastly, the study found, that factors such as traditional advertising (eg: TV advertising), in-store sales promotions, product quality, digital marketing, and online reviews are key factors in building brand loyalty among pet owners in New Zealand. The findings of this study have important implications for pet food industry in New Zealand. Specific strategies outlined in this research can influence pet owners purchasing decisions and develop marketing strategies and communication mix to build brand loyalty. Future research can use the findings of this research and focus on a specific type of pet (either Cat or Dog) and further investigate the effects of online reviews in building brand loyalty and influencing the decision-making process of New Zealand pet owners.
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    Climate change: A review and analysis of globally adopted ESG reporting, and rating methods applied to New Zealand organisations
    (2021) Onademuren, Adefolake Abosede
    RESEARCH AIMS The aim of this study is to undertake a review of three ESG reporting and six ESG rating systems. Specifically, the study‘s objectives will be to: 1. Identify the challenges involved in reporting on and rating the ESG performance of business organisations. 2. Explain what differences and/or similarities exist among a sample of the most widely used ESG reporting systems. 3. Consider the implications of there being competing methods for the reporting of business ESG performance. 4. Apply different reporting systems to two New Zealand companies and different rating systems to six New Zealand companies with big environmental impacts to determine how consistent the reporting and rating systems are. ABSTRACT The increasing demand for information about businesses’ environmental performance, especially with respect to climate change is reflected in the growth of investment in ethical/green funds. However, there are questions about the reliability of reporting and rating systems. Based on a review of three ESG reporting and six ESG rating systems, the report examines the capacity for divergence when applying different reporting/rating systems to the same organisation. The overall research design is a mixed method using both qualitative and quantitative data. Two New Zealand companies were analysed using two ESG reporting methods: GRI and SciBeta’s carbon footprinting methods. Six New Zealand companies were also analysed using two ESG rating methods: Thomson Reuters Asset and FTSE 4Good methods. As these rating systems do not disclose their methods in detail, a personal judgment scoring method evaluates the rating systems. The results indicated that the two reporting methods provided different assessments of the environmental performance of the same organisation. The two rating systems also provided almost a 70% divergence in their assessment of the same company. The results confirmed a low convergence in ESG data and the unreliability of ESG data as a measure of environmental performance. The study recommended that organisations consider a range of ESG reporting methods when reporting ESG data to ensure the information captured is representative of their contributions to climate change. Regulators need to standardise ESG reporting as well as the measurement techniques for GHG emissions to allow more reliance on ESG data. Rating agencies also need to develop comparable ratings that can be applied to the same organisations.